mAthe - Plancton
I was contacted by mAthe once again to animate one of his latest singles: Plancton. The main idea was to craft a video that could transport the viewer to the very beginning of summer; salt in your hair, sun in your eyes and the great elation that comes when lying on the beach on a hot summer day.
Press release: ElPais
Album artwork (left) and single artwork (right)
Song analysis played a very important part of the process. I did this early on and it really helped me decipher and visualize the song.